Knitting might sound like an old-school hobby, but if you take a look around social media or stroll through any modern craft shop, you’ll notice something surprising—Gen Z and millennials are fully on board. And they’re not just making trendy cardigans for themselves; they’re knitting for babies. Yes, really. From TikTok tutorials to Etsy side hustles, younger generations are helping revive baby knitting in a big way. So, what’s behind this charming generational shift?
Reclaiming Traditional Skills in a Digital Age
Gen Z and millennials are the most tech-savvy generations in history, but they’re also leading a quiet rebellion against constant screen time. In a world dominated by smartphones, endless scrolling, and AI everything, there’s growing appreciation for tactile, “analogue” skills. Knitting, with its rhythmic motions and satisfying progress, offers a soothing contrast to the digital pace of life. And when the final result is a tiny hat or miniature jumper for a baby, the reward feels even more meaningful. Shop cosy jumpers for babies here.
Sentimental Value Over Store-Bought Speed
Younger generations are increasingly turning away from mass-produced items, especially when it comes to baby gifts. They want their presents to have thought, time, and care behind them. A hand-knitted baby blanket says far more than something grabbed from a registry or shopping app. It’s thoughtful, personal, and often passed down through the family. This emphasis on emotional value is something Gen Z and millennials truly get.
The Wellness Connection
Self-care is huge for younger generations, and knitting fits neatly into that lifestyle. The mental health benefits are real: studies show knitting can reduce stress, improve focus, and provide a sense of accomplishment. For young adults juggling work, life pressures, and a whirlwind of world events, knitting becomes a calm, centring practice. And if you’re knitting for a friend’s baby or preparing for your own, it adds purpose to the relaxation.
TikTok, Instagram, and the Knitting Aesthetic
You can thank social media for making knitting cool again. TikTok is filled with creators showing off their handmade baby clothes, slow fashion hacks, and “day in the life of a knitter” content. On Instagram and Pinterest, minimalist baby knits in earthy tones are everywhere. The “soft life” and cottagecore trends have romanticised handmade crafts, and knitting for babies fits right in with the aesthetic. Gen Z and millennials aren’t just knitting—they’re doing it with style.
Eco-Friendly and Budget-Smart Parenting
Both generations are more eco-conscious than their predecessors, and baby knitting aligns perfectly with their values. Handmade clothes reduce reliance on fast fashion and can be crafted using organic, sustainable yarns. It’s also a smart budgeting move: quality babywear can be expensive, and knitting your own items allows for long-lasting, reusable pieces that grow with the baby. Whether it’s upcycling yarn or creating multi-purpose garments, sustainability is a huge draw.
Bonding, Gifting, and Future Planning
Knitting for babies is also a way to feel connected—to friends having children, to family, or even to a future child of your own. Many millennials and Gen Zers find joy in creating handmade gifts as acts of love. And with many choosing to have children later in life, knitting for nieces, nephews, or friends’ babies becomes a way to participate in that stage of life without diving in themselves. It’s meaningful, low-pressure, and deeply rewarding.
Creativity Meets Customisation
Another reason Gen Z and millennials are embracing baby knitting is the sheer creative freedom it offers. Whether they’re following a vintage pattern or designing something entirely unique, knitting allows them to personalise every stitch. Colours, textures, and styles can be tailored to reflect the baby’s personality (or the parent’s vibe), making the gift even more special. In a world where customisation is king—from playlists to Pinterest boards—knitting is yet another way to express individuality, even when crafting for the tiniest humans.
Final Thoughts
Gen Z and millennials are giving baby knitting a fresh spin—one that’s modern, mindful, and deeply heartfelt. Far from being a lost art, knitting has become a creative, therapeutic, and socially conscious craft for younger generations. So, whether it’s to switch off, connect with others, or simply create something beautiful, it’s no wonder that baby knitting is back in style—and this time, with a younger, trend-savvy crowd leading the charge.
