Uploading your songs for streaming should be treated as the base of a pyramid. To rest of the artist’s journey, work towards a definitive long-term growth strategy to be noticed and differentiate yourself from the cut-throat competition. Here’s a detailed approach to promoting your music, whether it is your first song, or your new addition to a growing discography.
Upload Your Songs to All Major Platforms
The first step is distribution. You need your songs to be available everywhere your fans listen. Use a digital distributor like:
- DistroKid,
- TuneCore,
- or CD Baby.
These platforms make it easy to upload your track and share it on Spotify, Apple Music, Amazon, Deezer, and more. You don’t need a record label. You just need a good distributor and great music. Make sure your track has a proper title, cover art, and metadata before uploading.
Build a Professional Spotify Artist Profile
After you do everything mentioned before, ensure to build your profile so that it displays your personality. A compelling story enables potential listeners to go a long way as it adds new listeners alongside the high quality profile and banner images. It’s best to use Spotify for Artists to upload everything with their social media and websites included. A complete profile indicates how serious the artist is about his desire to capture the attention and trust of potential listeners.
Use Playlist Promotion to Get Heard
Playlists are one of the best ways to reach new fans. On Spotify, many users discover new music through curated playlists. That’s why playlist promotion is so important. You can pitch your music to Spotify’s editorial team, but you can also use trusted third-party services to help. For example, the best Spotify promo campaigns place your track into real, active playlists. These playlists have real listeners and can drive thousands of new streams. This kind of exposure can help you grow your fanbase quickly and organically.
Check Your Data and Improve Your Strategy
When your track is out, the next step is to monitor the numbers. Keep an eye on your streams, skips, and saves via Spotify for Artists. You can also check the geographic and device-related demographics of your listeners. This data can be of great aid. If a track has a high skip rate, perhaps the intro isn’t captivating enough. If plenty of listeners are saving a particular song, consider making more music with that same vibe. It helps to have all this when planning the music, audience data tells you who they are, and that enables better-informed decisions regarding future releases.
Summary: Build Your Presence and Grow Your Fanbase
Streaming services are great for providing useful opportunities to promote your music. However, simply uploading a track and waiting for it to blow up will not cut it. Make sure to distribute across all major streaming services, create an engaging artist profile, and have your music featured in playlists. If you utilize the most effective Spotify promotion services, you will have larger exposure. After that, you need to analyze your performance and adjust your strategy accordingly. You’ll establish more exposure and loyal fans, enabling as long as you remain consistent with your strategy and keep adapting.
